Customer Segmentation Using RFM Analysis - Procedural to Functional python script
$begingroup$
Situation: This is my first question in this Q&A segment of stackoverflow. please
bear with me. Currently, my code works perfectly well but i would like
to make it cleaner for other users by removing the duplicate and similar lines of code into functions or for loops. Because I am still new learning
python, I still did not get a hang of functions and for loops. My data
framerfm
includes 5 columns:
Max Date
(Latest transaction )
Id
(unique identifier)
Recency
(Today's date minus Latest Transaction Date)
Frequency
(Total # of transactions per Id since its subscription)
Monetary
(Total amount of $ spent by Id since its subscription)
Seperating the main data frame into 3 different df because the sort differs for each cumulative sum column. Frequency and Monetary dfs have identical calculations:
rfm_recency = rfm[['Max_Date', 'Id', 'Member_id', 'Recency']].copy()
rfm_recency = rfm_recency.sort_values(['Recency'], ascending=True)
rfm_frequency = rfm[['Id', 'Member_id', 'Frequency']].copy()
rfm_frequency = rfm_frequency.sort_values(['Frequency'], ascending=False)
rfm_frequency['cum_sum'] = rfm_frequency['Frequency'].cumsum()
rfm_frequency['cum_sum_perc'] = rfm_frequency['cum_sum'] / rfm_frequency['Frequency'].sum()
rfm_monetary = rfm[['Id', 'Member_id', 'Monetary']].copy()
rfm_monetary = rfm_monetary.sort_values(['Monetary'], ascending=False)
rfm_monetary['cum_sum'] = rfm_monetary['Monetary'].cumsum()
rfm_monetary['cum_sum_perc'] = rfm_monetary['cum_sum'] / rfm_monetary['Monetary'].sum()
def scorefm(x):
"""Function for separating data into 5 bins for Frequency & Monetary df """
if x <= 0.20:
return 5
elif x <= 0.40:
return 4
elif x <= 0.60:
return 3
elif x <= 0.80:
return 2
else:
return 1
# Divide the Recency df into equal quantiles
rfm_recency['r_score'] = 5 - pd.qcut(rfm_recency['Recency'], q=5, labels=False)
# Create scores from cum_sum_perc for Frequency and Monetary
rfm_frequency['f_score'] = rfm_frequency['cum_sum_perc'].apply(scorefm)
rfm_monetary['m_score'] = rfm_monetary['cum_sum_perc'].apply(scorefm)
# Resorting data frames by ID to merge
rfm_recency = rfm_recency.sort_values('Id')
rfm_frequency = rfm_frequency.sort_values('Id')
rfm_monetary = rfm_monetary.sort_values('Id')
# Merging data frames together
result = rfm_recency.copy(['Recency', 'r_score'])
result = result.join(rfm_frequency[['Frequency', 'f_score']])
result = result.join(rfm_monetary[['Monetary', 'm_score']])
# Create an FM and RFM score based on the individual R, F, M scores.
result['FM'] = (result['f_score'] + result['m_score']) / 2
result['RFM_Score'] = result['r_score'] * 10 + result['FM']
Goal: This is one of my first python script and would like to see how this could have been done with functions or for loops.
Thank you all for your time and help on this review.
python
New contributor
$endgroup$
add a comment |
$begingroup$
Situation: This is my first question in this Q&A segment of stackoverflow. please
bear with me. Currently, my code works perfectly well but i would like
to make it cleaner for other users by removing the duplicate and similar lines of code into functions or for loops. Because I am still new learning
python, I still did not get a hang of functions and for loops. My data
framerfm
includes 5 columns:
Max Date
(Latest transaction )
Id
(unique identifier)
Recency
(Today's date minus Latest Transaction Date)
Frequency
(Total # of transactions per Id since its subscription)
Monetary
(Total amount of $ spent by Id since its subscription)
Seperating the main data frame into 3 different df because the sort differs for each cumulative sum column. Frequency and Monetary dfs have identical calculations:
rfm_recency = rfm[['Max_Date', 'Id', 'Member_id', 'Recency']].copy()
rfm_recency = rfm_recency.sort_values(['Recency'], ascending=True)
rfm_frequency = rfm[['Id', 'Member_id', 'Frequency']].copy()
rfm_frequency = rfm_frequency.sort_values(['Frequency'], ascending=False)
rfm_frequency['cum_sum'] = rfm_frequency['Frequency'].cumsum()
rfm_frequency['cum_sum_perc'] = rfm_frequency['cum_sum'] / rfm_frequency['Frequency'].sum()
rfm_monetary = rfm[['Id', 'Member_id', 'Monetary']].copy()
rfm_monetary = rfm_monetary.sort_values(['Monetary'], ascending=False)
rfm_monetary['cum_sum'] = rfm_monetary['Monetary'].cumsum()
rfm_monetary['cum_sum_perc'] = rfm_monetary['cum_sum'] / rfm_monetary['Monetary'].sum()
def scorefm(x):
"""Function for separating data into 5 bins for Frequency & Monetary df """
if x <= 0.20:
return 5
elif x <= 0.40:
return 4
elif x <= 0.60:
return 3
elif x <= 0.80:
return 2
else:
return 1
# Divide the Recency df into equal quantiles
rfm_recency['r_score'] = 5 - pd.qcut(rfm_recency['Recency'], q=5, labels=False)
# Create scores from cum_sum_perc for Frequency and Monetary
rfm_frequency['f_score'] = rfm_frequency['cum_sum_perc'].apply(scorefm)
rfm_monetary['m_score'] = rfm_monetary['cum_sum_perc'].apply(scorefm)
# Resorting data frames by ID to merge
rfm_recency = rfm_recency.sort_values('Id')
rfm_frequency = rfm_frequency.sort_values('Id')
rfm_monetary = rfm_monetary.sort_values('Id')
# Merging data frames together
result = rfm_recency.copy(['Recency', 'r_score'])
result = result.join(rfm_frequency[['Frequency', 'f_score']])
result = result.join(rfm_monetary[['Monetary', 'm_score']])
# Create an FM and RFM score based on the individual R, F, M scores.
result['FM'] = (result['f_score'] + result['m_score']) / 2
result['RFM_Score'] = result['r_score'] * 10 + result['FM']
Goal: This is one of my first python script and would like to see how this could have been done with functions or for loops.
Thank you all for your time and help on this review.
python
New contributor
$endgroup$
add a comment |
$begingroup$
Situation: This is my first question in this Q&A segment of stackoverflow. please
bear with me. Currently, my code works perfectly well but i would like
to make it cleaner for other users by removing the duplicate and similar lines of code into functions or for loops. Because I am still new learning
python, I still did not get a hang of functions and for loops. My data
framerfm
includes 5 columns:
Max Date
(Latest transaction )
Id
(unique identifier)
Recency
(Today's date minus Latest Transaction Date)
Frequency
(Total # of transactions per Id since its subscription)
Monetary
(Total amount of $ spent by Id since its subscription)
Seperating the main data frame into 3 different df because the sort differs for each cumulative sum column. Frequency and Monetary dfs have identical calculations:
rfm_recency = rfm[['Max_Date', 'Id', 'Member_id', 'Recency']].copy()
rfm_recency = rfm_recency.sort_values(['Recency'], ascending=True)
rfm_frequency = rfm[['Id', 'Member_id', 'Frequency']].copy()
rfm_frequency = rfm_frequency.sort_values(['Frequency'], ascending=False)
rfm_frequency['cum_sum'] = rfm_frequency['Frequency'].cumsum()
rfm_frequency['cum_sum_perc'] = rfm_frequency['cum_sum'] / rfm_frequency['Frequency'].sum()
rfm_monetary = rfm[['Id', 'Member_id', 'Monetary']].copy()
rfm_monetary = rfm_monetary.sort_values(['Monetary'], ascending=False)
rfm_monetary['cum_sum'] = rfm_monetary['Monetary'].cumsum()
rfm_monetary['cum_sum_perc'] = rfm_monetary['cum_sum'] / rfm_monetary['Monetary'].sum()
def scorefm(x):
"""Function for separating data into 5 bins for Frequency & Monetary df """
if x <= 0.20:
return 5
elif x <= 0.40:
return 4
elif x <= 0.60:
return 3
elif x <= 0.80:
return 2
else:
return 1
# Divide the Recency df into equal quantiles
rfm_recency['r_score'] = 5 - pd.qcut(rfm_recency['Recency'], q=5, labels=False)
# Create scores from cum_sum_perc for Frequency and Monetary
rfm_frequency['f_score'] = rfm_frequency['cum_sum_perc'].apply(scorefm)
rfm_monetary['m_score'] = rfm_monetary['cum_sum_perc'].apply(scorefm)
# Resorting data frames by ID to merge
rfm_recency = rfm_recency.sort_values('Id')
rfm_frequency = rfm_frequency.sort_values('Id')
rfm_monetary = rfm_monetary.sort_values('Id')
# Merging data frames together
result = rfm_recency.copy(['Recency', 'r_score'])
result = result.join(rfm_frequency[['Frequency', 'f_score']])
result = result.join(rfm_monetary[['Monetary', 'm_score']])
# Create an FM and RFM score based on the individual R, F, M scores.
result['FM'] = (result['f_score'] + result['m_score']) / 2
result['RFM_Score'] = result['r_score'] * 10 + result['FM']
Goal: This is one of my first python script and would like to see how this could have been done with functions or for loops.
Thank you all for your time and help on this review.
python
New contributor
$endgroup$
Situation: This is my first question in this Q&A segment of stackoverflow. please
bear with me. Currently, my code works perfectly well but i would like
to make it cleaner for other users by removing the duplicate and similar lines of code into functions or for loops. Because I am still new learning
python, I still did not get a hang of functions and for loops. My data
framerfm
includes 5 columns:
Max Date
(Latest transaction )
Id
(unique identifier)
Recency
(Today's date minus Latest Transaction Date)
Frequency
(Total # of transactions per Id since its subscription)
Monetary
(Total amount of $ spent by Id since its subscription)
Seperating the main data frame into 3 different df because the sort differs for each cumulative sum column. Frequency and Monetary dfs have identical calculations:
rfm_recency = rfm[['Max_Date', 'Id', 'Member_id', 'Recency']].copy()
rfm_recency = rfm_recency.sort_values(['Recency'], ascending=True)
rfm_frequency = rfm[['Id', 'Member_id', 'Frequency']].copy()
rfm_frequency = rfm_frequency.sort_values(['Frequency'], ascending=False)
rfm_frequency['cum_sum'] = rfm_frequency['Frequency'].cumsum()
rfm_frequency['cum_sum_perc'] = rfm_frequency['cum_sum'] / rfm_frequency['Frequency'].sum()
rfm_monetary = rfm[['Id', 'Member_id', 'Monetary']].copy()
rfm_monetary = rfm_monetary.sort_values(['Monetary'], ascending=False)
rfm_monetary['cum_sum'] = rfm_monetary['Monetary'].cumsum()
rfm_monetary['cum_sum_perc'] = rfm_monetary['cum_sum'] / rfm_monetary['Monetary'].sum()
def scorefm(x):
"""Function for separating data into 5 bins for Frequency & Monetary df """
if x <= 0.20:
return 5
elif x <= 0.40:
return 4
elif x <= 0.60:
return 3
elif x <= 0.80:
return 2
else:
return 1
# Divide the Recency df into equal quantiles
rfm_recency['r_score'] = 5 - pd.qcut(rfm_recency['Recency'], q=5, labels=False)
# Create scores from cum_sum_perc for Frequency and Monetary
rfm_frequency['f_score'] = rfm_frequency['cum_sum_perc'].apply(scorefm)
rfm_monetary['m_score'] = rfm_monetary['cum_sum_perc'].apply(scorefm)
# Resorting data frames by ID to merge
rfm_recency = rfm_recency.sort_values('Id')
rfm_frequency = rfm_frequency.sort_values('Id')
rfm_monetary = rfm_monetary.sort_values('Id')
# Merging data frames together
result = rfm_recency.copy(['Recency', 'r_score'])
result = result.join(rfm_frequency[['Frequency', 'f_score']])
result = result.join(rfm_monetary[['Monetary', 'm_score']])
# Create an FM and RFM score based on the individual R, F, M scores.
result['FM'] = (result['f_score'] + result['m_score']) / 2
result['RFM_Score'] = result['r_score'] * 10 + result['FM']
Goal: This is one of my first python script and would like to see how this could have been done with functions or for loops.
Thank you all for your time and help on this review.
python
python
New contributor
New contributor
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asked 14 mins ago
Roger SteinbergRoger Steinberg
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Roger Steinberg is a new contributor. Be nice, and check out our Code of Conduct.
Roger Steinberg is a new contributor. Be nice, and check out our Code of Conduct.
Roger Steinberg is a new contributor. Be nice, and check out our Code of Conduct.
Roger Steinberg is a new contributor. Be nice, and check out our Code of Conduct.
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